Shop THEIR Wardrobe - Lauren Steel of House of Lita
- Emma Simcox (Founder The Conscious Exchange)
- Apr 4, 2024
- 3 min read
Updated: Aug 20, 2025
Last year we had the beautiful Amelia Hancock of Artefact do a very special pop up rack in store (read about it here) and it was such a hit with our customers that we knew we had to bring it back! This time with Newcastle's favourite interior designer and all round cool girl Lauren of House of Lita.
Lauren is an interior designer and former digital editor of Vogue Living. You can catch Lauren either dreaming up timeless and refined interiors spaces from her Wickham based studio House of Lita, designing for her brand HOL Collection or chasing after her mini me Lottie. We had some questions for Lauren so we could get to know her a little better.
Lauren, firstly what 3 words would you use to describe your personal style?
Relaxed, refined and (occasionally) colourful.
Who or what has been influential to your personal style?
Lately, my personal style has been influenced by some of my favourite influencers on Instagram such as @saraloura, @pollysayer, @lucywilliams02 and @rachelle.rowlings, to name a few!
If you can get a little candid with us - We’ve seen a lot of Lita Studios (Lauren's form clothing label) pass through our store over the years, and l get excited every time as the pieces always look as good as they did new. The quality and timeless styles are such an embodiment of the quintessential Newcastle Women who loves to look effortlessly chic whilst grabbing coffee on the way to the beach before heading out too cocktails with friends. Why was the decision made to stop producing pieces for Lita Studios?
This is such lovely feedback about Lita Studios, thank you so much! This was always the premise of the brand — timeless, quality pieces that you could love and live in forever. My ex-business partner, Brigita, and I love creating Lita Studios together. Unfortunately, due to other commitments — both professionally and personally — we no longer had the capacity to give the brand (and our wonderful customers and stockists) the energy and love it deserved. We still love seeing people in the wild wearing Lita Studios and we are so happy the pieces we created are still being worn and loved.
You recently launched your homewares label HOL Collection, can you tell us a bit about the inspiration behind this brand?
The HOL Collection felt like a natural next step and progression for House of Lita. We have a retail background and since transitioning the business to be more focused on our interior studio arm of the business, it made sense — and also very aligned — to create our own product. I really enjoy product creation and development so the HOL Collection has been a joy to create and work on. We currently have a range of home goods — from cushions to tea towels and we are just about to launch a fabric collection (available to purchase by the meter) and hopefully wallpaper in the not too distant future!
What's on your Autumn/Winter wardrobe wish list?
A vintage suede tasselled jacket, a pair of the Celine Leo Strappy Sandals in light beige (to wear with wool socks), and a pair of Adidas trackpants — I’m thinking of opting for either green or maroon.
Tell us your favourite memory with one of the pieces you are selling?
I purchased the Zara faux leather and sheep skin black jacket on a trip to NYC in winter for my 30th birthday and I wore it almost every day!
Lastly, Who's wardrobe would you like to shop next at The Conscious Exchange?
Mel Macey Ross, please! One of my most stylish Newcastle-Based friends!
Shop Lauren's wardrobe in our Islington Boutique from April the 5th for 2 weeks only (or unless sold out prior)
*Store Credit can not be redeemed on Shop THEIR wardrobe pieces
For all things interiors visit House of Lita online or via appointment or have a snoop at Lauren's family home featured in Vogue
The article raises interesting points about the evolution of personal style in response to external influences. Lauren's mention of her favorite influencers highlights how platforms like Instagram shape our perceptions of fashion and design. This dynamic is crucial in understanding trends within industries like homewares, where nostalgia and modern aesthetics often collide. Thepokies 119 serves as a reminder of how consumer choices are curated through personal narratives and social media engagement. This interplay reflects deeper societal values about sustainability and timelessness.
This article provides valuable insights into the evolution of Lauren's career and her brand transitions, particularly with the shift from Lita Studios to the HOL Collection. It's interesting to consider how personal style is shaped by influencers and experiences, which resonates with the ongoing trends in fashion. The mention of Jeetcity illustrates a community that values quality and timelessness in design. Understanding these connections can deepen our appreciation for such creative endeavors.
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